The train trip home was a prefect opportunity to listen to a few podcasts of the “By Design” show on ABC Radio. There was one that was particularly interesting and focused on the effort that wine makers go to in designing, or contracting a design for their bottle labels. Graphic design and art now has a huge impact on the sale of wine bottles, and at times, is what acts as a point of difference and a competitive edge over the rest of the competition.
Also, in expanding through innovation and creativity, concepts and prototypes, as well as currently released products are changing the way we think about alcohol packaging. Examples include a single serve glass of wine in a clear plastic cup, with a foil “peel - off” lid, a thin vile design that can be slipped into a pocket, and dehydrated wine for those camping out and about.
Also, they were discussing whether or not the design of the wine glass has a significant impact on the taste of the wine, and concluded … it did?! Apparently, the whole sensory experience of how the glass feels in your hand and the way the aromas move around internally play a vital role in the end taste experience. Pretty amazing!
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