Bill Moggridge’s inspirational speech on design really highlighted how broad the field of design is, and made these ideas accessible to the general public – people both in the design field and those who are not. His quote, as many have previously stated, that “everything is designed” really brought home the fact that when it comes to design and the creation of a new product, or even the re-design of an existing object, possibilities are really only limited by one’s imagination. Furthermore, for those who do not understand design, it is ever more important for us as Industrial Designers to work towards products that are “clever” in their form and interaction with the end user – if something is designed right and is comfortable to use, it should appear that little design was done at all to get to that stage, and that pure enjoyment or ease of use results.
Moggridge also emphasises that the designers are in demand more now than ever, which is a fair statement as our world progresses into the future and tight competition between technology and innovation brings designers to think harder about systems interaction and user – friendly devices that blend into our at times over – scheduled lifestyles. With technology specifically, we are progressing from the stage where it controlled our lives – now we are starting to control it, much of the credit due to good design and innovation.
I believe that this short presentation is a must see for designers in any field, and also those in the general public. It re-confirmed why I chose a path in the design field, and helps those who do not quite understand the concept to grasp a basic understanding of what thinking goes on behind the scenes of their favourite consumer item or technology piece – in many cases, it’s not just one guy behind the desk whiling away ideas until he strikes it lucky, its team work and networking that makes design what it is today.
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